![Solereview on Twitter: "Question for anybody who knows: What is the 2D code format used on the adidas tongue label (bottom left)? This is not QR, Datamatrix, PDF417, or EZcode. https://t.co/JuJSTXVe8A" / Solereview on Twitter: "Question for anybody who knows: What is the 2D code format used on the adidas tongue label (bottom left)? This is not QR, Datamatrix, PDF417, or EZcode. https://t.co/JuJSTXVe8A" /](https://pbs.twimg.com/media/DO5Q5QRV4AAWXE9.jpg)
Solereview on Twitter: "Question for anybody who knows: What is the 2D code format used on the adidas tongue label (bottom left)? This is not QR, Datamatrix, PDF417, or EZcode. https://t.co/JuJSTXVe8A" /
Ranveer Singh scans QR for FIFA World Cup in new Adidas ad, Marketing & Advertising News, ET BrandEquity
![adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/40/e7/40e7be4e-01b5-4a93-a469-492a068a7a22/adidas_ldn_flagship_store_-_bring_it_to_me_app.jpg__0x700_q85_crop-smart_subsampling-2.jpg)