Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand
![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/11/19/72081f46-293c-11eb-bf26-f2b76f37a526_972x_172805.jpeg)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram](https://www.researchgate.net/publication/332330011/figure/fig4/AS:746166945853445@1554911471985/Share-of-total-revenue-per-brand-Source-StockX-When-looking-at-the-total-revenue-of_Q640.jpg)
Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram
![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/11/19/7d77a482-293c-11eb-bf26-f2b76f37a526_972x_172805.jpeg)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/landscape_250_99/public/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg?itok=m8oPSZXv&v=1605778098)