Ομιλος Εταιρειων Εγνατια - Θεσσαλονίκη | εταιρεία (83)
PDF) Eugenia Tzoumaka, Rodoula H. Tsiotsou & George Siomkos (2014): Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness, Journal of Marketing Communications, DOI: 10.1080 ...