![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-1.jpg)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![St Petersburg, Russia - 20 Nov 2020: A blue classic Fjallraven kanken backpack with school stationery lying on a white table Stock Photo | Adobe Stock St Petersburg, Russia - 20 Nov 2020: A blue classic Fjallraven kanken backpack with school stationery lying on a white table Stock Photo | Adobe Stock](https://as1.ftcdn.net/v2/jpg/03/96/98/88/1000_F_396988868_VctvvwORSy9RZsq2rKRG3YmYH1ydtwJF.jpg)
St Petersburg, Russia - 20 Nov 2020: A blue classic Fjallraven kanken backpack with school stationery lying on a white table Stock Photo | Adobe Stock
![Fjallraven Kanken Backpack | SHOPBOP | Fjallraven kanken backpack, Kanken backpack, Fjallraven kanken Fjallraven Kanken Backpack | SHOPBOP | Fjallraven kanken backpack, Kanken backpack, Fjallraven kanken](https://i.pinimg.com/474x/bf/e2/58/bfe258f001c3c644a9416f1c8e363754.jpg)