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![DAGMAR Model: Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. Term DAGMAR is an acronym for Defining. - ppt download DAGMAR Model: Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. Term DAGMAR is an acronym for Defining. - ppt download](https://slideplayer.com/13463400/80/images/slide_1.jpg)
DAGMAR Model: Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. Term DAGMAR is an acronym for Defining. - ppt download
![What is DAGMAR? Definition, Model, Features, Example, Objectives, Criticisms - Learner's Destination What is DAGMAR? Definition, Model, Features, Example, Objectives, Criticisms - Learner's Destination](https://i2.wp.com/learnersdestination.com/wp-content/uploads/2021/05/Levels-of-DAGMAR-Understanding.jpg?resize=600%2C242)